Writing a food blog comes with so many advantages. I am always surrounded by great ingredients and delicious food. It’s easy to forget that there are so many people out there who go to sleep hungry every single night. And sometimes it’s easier just not to think about it but when Tetra Pak asked me if I wanted to get involved with their #milkforchange campaign, I said yes immediately because along with sharing recipes and little bits of my life, I also want to use this platform to raise awareness and do some good.
Tetra Pak, in partnership with Feed SA, has initiated a campaign called Milk for Change to fight undernourishment among South Africa’s larger communities and educate consumers about the nutritional benefits of long life milk. Tetra Pak launched a huge donation drive in May where they urged consumers to donate long life milk at selected retailers. Tetra Pak themselves committed to donating an almighty 10 000 litres and with additional donations by big brands such as Parmalat, Clover and Woodlands, the initial donation was 33 000 litres. That’s a lot of milk you guys! Can you just imagine the difference that will make to underprivileged communities in South Africa? Especially since milk and dairy products are so nutrient dense. They provide high quality protein and micro nutrients in an easily absorbed form that can benefit both nutritionally vulnerable people and healthy people.
Tetra Pak are motivated by their vision to make food safe and available everywhere. Their top goal is to innovate for sustainablity which includes economy, society and the environment. While all LSM (living standards measure) groups benefit from long life milk, Milk for Change closes the loop of protecting people by connecting the benefits of long life milk with people who most need its nutrition. This is a 360-degree campaign to provide families at the fringe of the economy with the nutritional benefits milk provides, and at the same time educate consumers about the benefits of long life milk.
To learn more about Tetra Pak and the amazing work they do, visit their website.